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There are several Competitive Intelligence Dynamics Jeff West and myself employ when attempting to decide which market or markets we want to compete in. And before we do, we like to analyze what we're up against. Here are a few great techniques we employ almost every day we are working on Virtual Real Estate. Before we compete in a market, we want to take a peek at 2-3 triumphant Organizations in that market and drill down and analyze what we can find on them. Competitor Intelligence Tip #1 - Find Out How Large a Site Is When we want to analyze how many pages a website is, we type the following command into google. For illustration reasons lets hypothecate we're checking out IM Review Kings. So I'd type the site:www dot imreviewkings dot com command into Google. You'll end up seeing something like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case study it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Site Is Another Competitive Intelligence technique is to download the free google PageRank Display Software. Google issues PR or PageRank, They issue Organizations a Page Rank of anywhere from 0-9 depending on many factors, such as how old a website is, how many back links a site has, how relevant and on-topic your site content is, etc.. In Reality Page Rank is a measure of how profound a site is to google. A site with a PR3 is decent, a PR4 is pretty darn good and a PR5 is mighty. Our main objective is to get our top 6 Organizations we own all a PR5 in about 3 years or so. It takes a ton of work and requires some specialized skill to do this, but it's doable. Another cool ingredient regarding the Google PageRank Toolbar is you'll analyze a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you roll your mouse over and click this, you'll analyze a small drop-down menu. One of the options I like to employ is the Cached Snapshot of Page Icon which will let me realize if this page was cached, and if it was, it will tell me the last time this particular page was cached. Sometimes I'll employ this ingredient because I'll want to take one of my articles on my site and submit them to other article repositories for more back links. But I don't want to submit any articles I pay for until google discovers them on my site first. By using this ingredient I don't have to try to guess when I should submit these articles since this ingredient will report this to me. Competitor Intelligence Tip #2 - Find Out How Many Back links a Site Has Increase your Competitive Intelligence by making a visit to Market Leap to discover how many Back links any Site has and use a special tool called their Link Popularity Checker. It's much easier to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. The google search engine will only give you credit for one link for every unique website linking to you and Google is much more fickle on how they arbitrate these links for incidental admission into their search results. Attempt typing in 5-10 sites you've been curious about for a while to get the gist of it. Competitor Intelligence Tip #3 - Find Out How Much Traffic A Site Gets All you have to do to figure out how much Website Traffic a Website receives each month is to check out Compete Dot Com and enter a few differing Websites and compare the results from each of these. You'll swiftly get the real deal and know more verbatim what you are up against. Competitor Intelligence Tip #4 - View Alexa Traffic Rankings Millions of people download the Worthy Alexa Toolbar, and because they do this, you can now simply discover where any Website ranks with reasonably good accuracy. They rank millions of Organizations and issue them each a number, the lower the figure the higher ranked the site is on Alexa. This is also considerable Competitive Intelligence. Competitor Intelligence Tip #5 - Find Out How Many Years Old A Site Is This is extremely easy to discover. There are a ton of different website locations, primarily Domain Registrars that make available to the public this no-cost service but the one that we employ is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and roll your mouse over and click that. Just type in the website linking to you, and you'll be able to discover when the domain was first registered. That does have some reference on Competition because a relatively large breakdown of Googles Quality score has to do with how many years a Website has been on the Internet. Competitor Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to watch on our competition is a software tool called SEO Elite by Brad Callen. To be honest, they make available to the public 8 differing features but we only use two on a regular basis, which more than pays for the special tool. Thankfully there aren't any on-going fees connected with this software. We use the Analyze Backlinks ingredient as well as the Find Out Where Your Website is Ranked for a Particular Keyword ingredient. All you do is compete in the keyword and the URL and which Organizations you want to discover, and finally select the Search Engines you want it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you realize where you rank on that keyword. This is very serious Competitive Intelligence data that will allow us to compete on any keyword we want. There are other software and tools out there to Analyze Competitors, but these are all we need and use on a daily routine, or every day we're working. |
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