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There are quite a few Competitive Intelligence Education Methods Jeff West and myself use when attempting to decide which vertical or verticals we want to compete in. And before we do, we like to evaluate what we're up against. Here are a few great tips we employ almost every single day. Before we enter a vertical, we want to take a view at 2-3 prosperous Organizations in that market and drill down and evaluate what we can find on them. Competitive Intelligence Tip #1 - Find Out How Large a Website Is When we want to evaluate how many pages a website has, we type the following command into google. For observance reasons lets say we're checking out IM Review Kings. So I'd input the site:www dot imreviewkings dot com command into Google. You'll end up viewing something equivalent to this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case study it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Is Another Competitive Intelligence trick is to download the free google PageRank Display Software. Google issues PR or PageRank, They give Organizations a Page Rank of anywhere from 0-9 depending on a plethora of different variables, such as how old a website is, how many back links a site has, how applicable and on-topic your site content is, etc.. In Reality Page Rank is a measure of how considerable a webpage is to google. A site with a PR3 is okay, a PR4 is pretty darn good and a PR5 is considerable. Our goal is to get our top 6 Organizations we own all a PR5 within 3 years or so. It takes a myriad of work and requires some specialized insight to do this, but it's doable. Another cool ingredient regarding the Google PageRank Toolbar is you'll evaluate a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you click this, you'll evaluate a small drop-down menu. One of the options I equivalent to to employ is the Cached Snapshot of Page Icon which will let me understand if this page was cached, and if it was, it will tell me the last time this particular page was cached. On occasion I'll employ this ingredient because I'll want to take one of my articles on my site and submit them to other article directories for additional back links. But I don't want to submit any articles I pay for until google discovers them on my webpage first. By using this ingredient I don't have to wonder when I should submit these articles since this ingredient will tell me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Develop your Competitive Intelligence by making a visit to Market Leap to find how many Back links any Website has and use a tool called their Link Popularity Checker. It's much simpler to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. The google search engine will only give you credit for one link per unique website linking to you and Google is much more fickle on how they determine these links for incidental inclusion. Try typing in 5-10 websites you've been curious about for a while to get the gist of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to go over and visit Compete Dot Com and enter a few other Sites and compare the results from each of these websites you type in. You'll immediately understand the real deal and know more verbatim what you are up against. Competitive Intelligence Tip #4 - View Alexa Traffic and Website Rankings Millions of people download the Quality Alexa Toolbar, and because of this, you can now simply realize where any Website ranks with reasonably good accuracy. They rank millions of Organizations and issue them a number, the lower the figure the higher ranked the site is on Alexa. This is also superior Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Old A Website Is This is extremely easy to find. There are a myriad of places, mostly Domain Registrars that make available to the public this free service but the one that we employ is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and click that. Just type in the website linking to you, and you'll be able to realize when the domain was originally registered. That definitely have some bearing on Competitors because a relatively large part of Googles Quality score has to do with how many years a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to spy on our competition is a software tool called SEO Elite by Brad Callen. To be perfectly frank, they make available to the public 8 other features but we only use two on a consistent basis, which more than pays for the tool. Luckily there aren't any monthly fees associated with this software. We use the Analyze Backlinks ingredient as well as the Find Out Where Your Website is Ranked for a Particular Keyword ingredient. All you do is enter the keyword and the URL and which Organizations you want to find, and finally select the Search Engines you want it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you understand where you rank on that keyword. This is very serious Competitive Intelligence Education data that will allow us to rank on any keyword we want. There are other software and solutions out there to Analyze Competitors, but these are all we need and use on a daily basis, or every single day we're working. |
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