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There are many Competitive Intelligence Gathering Techniques Jeff West and myself employ when attempting to decide which market or verticals we want to compete in. And before we do, we like to determine what we're up against. Here are a few select secret techniques we use almost every single day. Before we compete in a market, we need to take a peek at 2-3 unbeaten Companies in that market and drill down and determine what we can find on them. Competitive Intelligence Tip #1 - Find Out How Big a Site Is When we want to determine how many pages a website has, we type the following command in google. For observance reasons lets hypothecate we're checking out IM Review Kings. So I'd input the site:www dot imreviewkings dot com command into Google. You'll end up looking at a result like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case it shows us as having 763 active pages included in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Site Is Another Competitive Intelligence tactic is to download the free google PageRank Display Software. Google issues PR or PageRank, They issue Companies a Page Rank of anywhere from 0-9 depending on a variety of factors, such as age, how many back links a webpage has, how relevant and on-topic your webpage content is, etc.. Essentially Page Rank is a measure of how important a webpage is to google. A webpage with a PR3 is okay, a PR4 is pretty darn good and a PR5 is extreme. Our main objective is to get our top 6 Companies we own all a PR5 within 3 years or so. It takes a multitude of work and requires some specialized acumen to do this, but it's doable. Another cool component regarding the Google PageRank Toolbar is you'll determine a small little black arrow that's pointing downward directly to the right of the image icon. If you click this, you'll determine a small drop-down menu. One of the options I like to use is the Cached Snapshot of Page Icon which will let me understand if this webpage was cached, and if it was, it will tell me the last time this exact page was cached. On occasion I'll use this component because I'll want to take one of my articles on my webpage and submit them to other article directories for more back links. But I don't want to submit any articles I use my own money for until google discovers them on my webpage first. By using this component I don't have to try to guess when I should submit these articles since this component will report this to me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Site Has Increase your Competitive Intelligence by visiting Market Leap to find how many Back links any Site has and use a special tool called their Link Popularity Checker. It's much simpler to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link per unique website linking to you and Google is much pickier on how they arbitrate these links for incidental admission into their search results. Practice typing in 5-10 sites you've been curious about for a little while to get the gist of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Site Gets All you have to do to figure out how much Website Traffic a Website receives each month is to go over and visit Compete Dot Com and enter a few other Sites and analzye the varied traffic and metrics from each of these. You'll quickly realize the real deal and know more verbatim what you are up against which will make your marketing efforts a whole lot easier. Competitive Intelligence Tip #4 - View Alexa Traffic and Website Rankings Millions of folks download the Worthy Alexa Toolbar, and because they do this, you can easily view where any Website ranks with reasonably good accuracy. They rank millions of Companies and assign each one of them a number, the lower the score the higher ranked the webpage is on Alexa. This is also superior Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Aged A Site Is This is extremely easy to find. There are a multitude of places, mostly Domain Registration Websites that make available to the public this free service but the one that we use is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and click that. Just type in the website linking to you, and you'll be able to view when the domain was first registered. This definitely have some meaning on Competitors because a relatively large breakdown of Googles Quality score has to do with how many years a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to spy on our competition is a software tool called SEO Elite by Brad Callen. To be honest, they make available to the public 8 other features but we only use two on a regular basis, which more than pays for the special tool. Gladly there aren't any on-going fees connected with this software. We use the Analyze Backlinks component as well as the Find Out Where Your Website is Ranked for a Particular Keyword component. All you do is compete in the keyword and the URL and which Companies you want to find, and finally choose the Search Engines you need it to search for, and SEO Elite will search the first 1,000 varied traffic and metrics in the SERP's and let you understand where you rank on that keyword. This is very serious Competitive Intelligence Gathering information that will allow us to compete on any KW we need. There are other software and solutions out there to Analyze Competitors, but these are all we need and use on a daily routine, or every single day we're working. |
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