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There are many Competitive Intelligence Information Techniques Jeff West and myself study when trying to decide which vertical or verticals we want to tap. And before we do, we like to analyze what we're up against. Here are a few select great techniques we use almost every day. Before we compete in a vertical, we want to take a view at 2-3 successful Enterprises in that market and drill down and analyze what we can find on them. Competitive Intelligence Tip #1 - Find Out How Huge a Site Is When we want to analyze how many pages a website has, we type the following command in google. For illustration reasons lets say we're checking out IM Review Kings. So I'd type the site:www dot imreviewkings dot com command into Google. You'll end up viewing a result like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case study it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Site Is Another Competitive Intelligence tactic is to download the google PageRank Display Software. Google issues PR or PageRank, They give Enterprises a Page Rank of anywhere from 0-9 depending on a myriad of different variables, such as age, how many back links a webpage has, how related and on-topic your website content is, etc.. In Reality Page Rank is a substance of how profound a webpage is to google. A webpage with a PR3 is okay, a PR4 is pretty darn good and a PR5 is strong. Our goal is to get our top 6 Enterprises we own all a PR5 in about 3 years or so. It takes a plethora of work and requires a degree of specialized skill to do this, but it's doable. Another cool component regarding the Google PageRank Toolbar is you'll analyze a small little black arrow that's pointing downward directly to the right of the image icon. If you click this, you'll analyze a small drop-down menu. One of the options I like to use is the Cached Snapshot of Page Icon which will let me realize if this webpage was cached, and if it was, it will tell me the last time this exact page was cached. Sometimes I'll use this component because I'll want to take one of my articles on my webpage and submit them to other article directories for extra back links. But I don't want to submit any articles I use my own money for until google finds them on my webpage first. By using this component I don't have to wonder when I should submit these articles because this component will report this to me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Site Has Augment your Competitive Intelligence by visiting Market Leap to learn how many Back links any Site has and use a special tool called their Link Popularity Checker. It's much simpler to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. The google search engine will only give you credit for one link for every unique website linking to you and Google is much pickier on how they determine these links for incidental inclusion. Attempt typing in 5-10 websites you've been curious about for a little while to get the gist of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Site Gets All you have to do to figure out how much Website Traffic a Website receives each month is to check out Compete Dot Com and enter a few various Websites and analzye the results from each of these. You'll before long realize the real deal and know more precisely what you are up against. Competitive Intelligence Tip #4 - View Alexa Traffic and Website Rankings Millions of people use and implement the Free Alexa Toolbar, and because of this, you can now simply view where any Website ranks with reasonably good vigilence. They rank millions of Enterprises and assign them a number, the lower the number the higher ranked the webpage is on Alexa. This is also considerable Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Aged A Site Is This is extremely easy to learn. There are a plethora of different website locations, mostly Domain Registration Websites that make available to the public this no-cost service but the one that we use is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and click that. Enter the website linking to you, and you'll be able to view when the domain was originally registered. That definitely have some meaning on Competition because a relatively large part of Googles Quality score has to do with how many years a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to watch on our competition is a software tool called SEO Elite by Brad Callen. To be candid, they make available to the public 8 various features but we only use two on a consistent basis, which more than pays for the special tool. Luckily there aren't any recurring fees associated with this software. We use the Analyze Backlinks component as well as the Find Out Where Your Website is Ranked for a Particular Keyword component. All you do is compete in the keyword and the URL and which Enterprises you want to learn, and lastly select the Search Engines you want it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you realize where you rank on that keyword. This is very serious Competitive Intelligence Information that will allow us to rank on any keyword we want. There are other different types of software and solutions out there to Analyze Competitors, but these are all we need and use on a daily basis, or every day we're on the job. |
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