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There are several Competitive Intelligence In Marketing Dynamics Jeff West and myself study when trying to decide which vertical or markets we want to compete in. And before we do, we like to analyze what we're up against. Here are a few awesome techniques we employ almost every day. Before we compete in any vertical, we need to take a look at 2-3 prosperous Organizations in that market and drill down and analyze anything we can find on them. Competitive Intelligence Tip #1 - Find Out How Huge a Website Is When we want to analyze how many pages a website is, we type the following command in google. For illustration reasons lets say we're checking out IM Review Kings. So I'd input the site:www dot imreviewkings dot com command into Google. You'll end up viewing something like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case study it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Is Another Competitive Intelligence technique is to download the free google PageRank Display Software. Google issues PR or PageRank, They give Organizations a Page Rank of anywhere from 0-9 depending on a myriad of factors, such as age, how many back links a site has, how applicable and on-topic your webpage content is, etc.. Essentially Page Rank is a substance of how important a site is to google. A site with a PR3 is acceptable, a PR4 is pretty darn good and a PR5 is strong. Our goal is to get our top 6 Organizations we own all a PR5 in about 3 years or so. It takes a multitude of work and requires some specialized insight to do this, but it's doable. Another cool feature regarding the Google PageRank Toolbar is you'll analyze a small little black arrow that's pointing downward directly to the right of the image icon. If you roll your mouse over and click this, you'll analyze a small drop-down menu. One of the options I like to employ is the Cached Snapshot of Page Icon which will let me know if this page was cached, and if it was, it will tell me the last time this exact page was cached. Sometimes I'll employ this feature because I'll want to take one of my articles on my site and submit them to other article directories for additional back links. But I don't want to submit any articles I pay for until google finds them on my site first. By using this feature I don't have to try to guess when I should submit these articles since this feature will report this to me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Augment your Competitive Intelligence by visiting Market Leap to learn how many Back links any Website has and use a special tool called their Link Popularity Checker. It's much easier to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link per unique website linking to you and Google is much pickier on how they judge these links for incidental inclusion. Practice typing in 5-10 websites you've been curious about for a while to get the hang of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to visit Compete Dot Com and enter a few other URL's and analzye the results from each of these websites you type in. You'll immediately realize the real deal and know more precisely what you are up against which will make your marketing efforts a whole lot easier. Competitive Intelligence Tip #4 - View Alexa Traffic Rankings Millions of folks download the Worthy Alexa Toolbar, and because of this, you can easily find where any Website ranks with reasonably good precision. They rank millions of Organizations and assign them any number, the lower the number the higher ranked the site is on Alexa. This is also great Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Many Years Old A Website Is This is really easy to learn. There are a multitude of places, primarily Domain Registrars that make available to the public this no-cost service but the one that we employ is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and roll your mouse over and click that. Simply type in the website linking to you, and you'll be able to find when it was first registered. That does have some meaning on Competitors because a relatively large breakdown of Googles Quality score has to do with how many years a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to watch on our Competitors is a software tool called SEO Elite by Brad Callen. To be perfectly frank, they make available to the public 8 other features but we only use two on a regular basis, which more than pays for the special tool. Luckily there aren't any recurring fees connected with this software. We use the Analyze Backlinks feature as well as the Find Out Where Your Website is Ranked for a Particular Keyword feature. All you do is compete in the keyword and the URL and which Organizations you want to learn, and finally select the Search Engines you need it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you know where you rank on that keyword. This is very serious Competitive Intelligence In Marketing info that will allow us to compete on any KW we need. There are other software and solutions out there to Analyze Competitors, but these are all we need and use on a daily routine, or every day we're working. |
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