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There are quite a few Competitive Intelligence Knowledge Dynamics Jeff West and myself use when trying to decide which vertical or markets we want to tap. And before we do, we like to evaluate what we're up against. Here are a few select great tips we use almost every single day we are working on Virtual Real Estate. Before we compete in any vertical, we need to take a view at 2-3 prosperous Enterprises in that market and drill down and evaluate anything we can find on them. Competitive Intelligence Tip #1 - Find Out How Huge a Website Is When we want to evaluate how many pages a website is, we type the following command into google. For illustration reasons lets hypothecate we're checking out IM Review Kings. So I'd input the site:www dot imreviewkings dot com command into Google. You'll end up viewing something like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Has Another Competitive Intelligence technique is to download the google PageRank Display Software. Google issues PR or PageRank, They issue Enterprises a Page Rank of anywhere from 0-9 depending on a variety of different variables, such as how old a website is, how many back links a webpage has, how relevant and on-topic your site content is, etc.. Basically Page Rank is a substance of how important a site is to google. A webpage with a PR3 is itching to become a player, a PR4 is pretty darn good and a PR5 is extreme. Our goal is to get our top 6 Enterprises we own all a PR5 within 3 years or so. It takes a lot of work and requires a degree of specialized insight to do this, but it's doable. Another cool feature regarding the Google PageRank Toolbar is you'll evaluate a small little black arrow that's pointing downward directly to the right of the image icon. If you roll your mouse over and click this, you'll evaluate a small drop-down menu. One of the options I like to use is the Cached Snapshot of Page Icon which will let me know if this webpage was cached, and if it was, it will tell me the last time this particular page was cached. On occasion I'll use this feature because I'll want to take one of my articles on my webpage and submit them to other article directories for additional back links. But I don't want to submit any articles I use my own money for until google finds them on my site first. By using this feature I don't have to try to guess when I should submit these articles since this feature will tell me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Augment your Competitive Intelligence by visiting Market Leap to find how many Back links any Website has and use a special tool called their Link Popularity Checker. It's much simpler to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link per unique domain and Google is much pickier on how they arbitrate these links for incidental admission into their search results. Try typing in 5-10 websites you've been wondering about for a while to get the gist of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to visit Compete Dot Com and enter a few various URL's and analzye the varied traffic and metrics from each of these websites you type in. You'll swiftly get the real deal and know more precisely what you are up against. Competitive Intelligence Tip #4 - View Alexa Traffic Rankings Millions of folks download the Worthy Alexa Toolbar, and because they do this, you can now simply view where any Website ranks with reasonably good accuracy. They rank millions of Enterprises and assign them each any number, the lower the number the higher ranked the webpage is on Alexa. This is also superior Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Old A Website Is This is extremely easy to find. There are a lot of different website locations, primarily Domain Registration Websites that offer this no-cost service but the one that we use is located at Network Solutions. Look toward the bottom of the page in the Resources Section for a WHOIS Search link and roll your mouse over and click that. Enter the domain, and you'll be able to view when it was originally registered. That does have some bearing on Competitors because a good breakdown of Googles Quality score has to do with how long a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to spy on our Competitors is a software tool called SEO Elite by Brad Callen. To be honest, they offer 8 various features but we only use two on a consistent basis, which more than pays for the special tool. Thankfully there aren't any recurring fees attached with this software. We use the Analyze Backlinks feature as well as the Find Out Where Your Website is Ranked for a Particular Keyword feature. All you do is compete in the keyword and the URL and which Enterprises you want to find, and finally select the Search Engines you need it to search for, and SEO Elite will search the first 1,000 varied traffic and metrics in the SERP's and let you know where you rank on that keyword. This is very serious Competitive Intelligence Knowledge that will allow us to compete on any KW we need. There are other different types of software and tools out there to Analyze Competitors, but these are all we need and use on a daily basis, or every single day we're on the job. |
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