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There are many Competitive Intelligence Marketing Techniques Jeff West and myself use when attempting to decide which market or verticals we want to compete in. And before we do, we like to analyze what we're up against. Here are a few select little techniques we use almost every single day. Before we compete in any market, we want to take a look at 2-3 victorious Sites in that market and drill down and analyze anything we can find on them. Competitive Intelligence Tip #1 - Find Out How Huge a Website Is When we want to analyze how many pages a website has, we type the following line in google. For illustration reasons lets hypothecate we're checking out IM Review Kings. So I'd type the site:www dot imreviewkings dot com line into Google. You'll end up looking at a result like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Has Another Competitive Intelligence technique is to download the google PageRank Display Software. Google issues PR or PageRank, They issue Sites a Page Rank of anywhere from 0-9 depending on many different variables, such as how old a website is, how many back links a website has, how applicable and on-topic your website content is, etc.. In Reality Page Rank is a measure of how important a website is to google. A website with a PR3 is decent, a PR4 is pretty darn good and a PR5 is extreme. Our goal is to get our top 6 Sites we own all a PR5 within 3 years or so. It takes a ton of work and requires some specialized insight to do this, but it's doable. Another cool ingredient regarding the Google PageRank Toolbar is you'll analyze a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you click this, you'll analyze a small drop-down menu. One of the options I like to use is the Cached Snapshot of Page Icon which will let me know if this page was cached, and if it was, it will tell me the last time this particular page was cached. On occasion I'll use this ingredient because I'll want to take one of my articles on my website and submit them to other article repositories for more back links. But I don't want to submit any articles I use my own money for until google finds them on my website first. By using this ingredient I don't have to try to guess when I should submit these articles because this ingredient will tell me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Develop your Competitive Intelligence by visiting Market Leap to find how many Back links any Website has and use a special tool called their Link Popularity Checker. It's much simpler to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link for every unique website linking to you and Google is much more fickle on how they determine these links for possible inclusion. Try typing in 5-10 websites you've been wondering about for a little while to get the gist of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to check out Compete Dot Com and enter a few differing Websites and analzye the results from each of these. You'll immediately understand the real deal and know more literally what you are up against. Competitive Intelligence Tip #4 - View Alexa Traffic and Website Rankings Millions of folks download the Valuable Alexa Toolbar, and because of this, you can easily discover where any Website ranks with reasonably good precision. They rank millions of Sites and issue each one of them any number, the lower the score the higher ranked the website is on Alexa. This is also considerable Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Aged A Website Is This is extremely easy to find. There are a ton of different website locations, mostly Domain Registrars that offer this free service but the one that we use is located at Network Solutions. Look toward the bottom of the page in the Resources Section for a WHOIS Search link and click that. Just type in the website linking to you, and you'll be able to discover when the domain was originally registered. That definitely have some reference on Competitors because a good breakdown of Googles Quality score has to do with how long a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to watch on our Competitors is a software tool called SEO Elite by Brad Callen. To be honest, they offer 8 differing features but we only use two on a consistent basis, which more than pays for the special tool. Gladly there aren't any monthly fees connected with this software. We use the Analyze Backlinks ingredient as well as the Find Out Where Your Website is Ranked for a Particular Keyword ingredient. All you do is compete in the keyword and the URL and which Sites you want to find, and finally choose the Search Engines you want it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you know where you rank on that keyword. This is very serious Competitive Intelligence Marketing information that will allow us to rank on any KW we want. There are other software and tools out there to Analyze Competitors, but these are all we need and use on a daily routine, or every single day we're working. |
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