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There are several Competitive Intelligence New Dynamics Jeff West and myself study when attempting to decide which market or verticals we want to tap. And before we do, we like to evaluate what we're up against. Here are a few select great tricks we use almost every single day. Before we enter any market, we want to take a peek at 2-3 prosperous Enterprises in that market and drill down and evaluate what we can find on them. Competitive Intelligence Tip #1 - Find Out How Big a Site Is When we want to evaluate how many pages a website has, we type the following command in google. For illustration purposes lets hypothecate we're checking out IM Review Kings. So I'd type the site:www dot imreviewkings dot com command into Google. You'll end up seeing a result equivalent to this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case it shows us as having 763 active pages included in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Site Is Another Competitive Intelligence tactic is to download the free google PageRank Display Software. Google issues PR or PageRank, They issue Enterprises a Page Rank of anywhere from 0-9 depending on many different variables, such as how old a website is, how many back links a webpage has, how related and on-topic your website content is, etc.. In Reality Page Rank is a measure of how considerable a site is to google. A webpage with a PR3 is acceptable, a PR4 is pretty darn good and a PR5 is mighty. Our main objective is to get our top 6 Enterprises we own all a PR5 within 3 years or so. It takes a lot of work and requires a degree of specialized acumen to do this, but it's doable. Another cool element regarding the Google PageRank Toolbar is you'll evaluate a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you click this, you'll evaluate a small drop-down menu. One of the options I equivalent to to use is the Cached Snapshot of Page Icon which will let me understand if this page was cached, and if it was, it will tell me the last time this particular page was cached. On occasion I'll use this element because I'll want to take one of my articles on my webpage and submit them to other article repositories for more back links. But I don't want to submit any articles I use my own money for until google discovers them on my site first. By using this element I don't have to wonder when I should submit these articles because this element will report this to me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Site Has Augment your Competitive Intelligence by making a visit to Market Leap to find how many Back links any Site has and use a tool called their Link Popularity Checker. It's much easier to build back links by using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. The google search engine will only give you credit for one link per unique domain and Google is much more fickle on how they judge these links for possible admission into their search results. Try typing in 5-10 websites you've been curious about for a while to get the hang of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Site Gets All you have to do to figure out how much Website Traffic a Website receives each month is to check out Compete Dot Com and enter a few various URL's and compare the results from each of these. You'll swiftly realize the real deal and know more precisely what you are up against. Competitive Intelligence Tip #4 - View Alexa Traffic and Website Rankings Millions of people use and implement the Quality Alexa Toolbar, and because of this, you can easily view where any Website ranks with reasonably good precision. They rank millions of Enterprises and issue them each any number, the lower the figure the higher ranked the webpage is on Alexa. This is also superior Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Old A Site Is This is very easy to find. There are a lot of different website locations, primarily Domain Registrars that make available to the public this free service but the one that we use is located at Network Solutions. Look toward the bottom of the page in the Resources Section for a WHOIS Search link and click that. Just type in the domain, and you'll be able to view when the domain was first registered. This definitely have some influence on Competitors because a relatively large breakdown of Googles Quality score has to do with how long a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to observe on our Competitors is a software tool called SEO Elite by Brad Callen. To be honest, they make available to the public 8 various features but we only use two on a regular basis, which more than pays for the tool. Thankfully there aren't any monthly fees associated with this software. We use the Analyze Backlinks element as well as the Find Out Where Your Website is Ranked for a Particular Keyword element. All you do is enter the keyword and the URL and which Enterprises you want to find, and finally select the Search Engines you want it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you understand where you rank on that keyword. This is very serious Competitive Intelligence New Information that will allow us to compete on any keyword we want. There are other software and solutions out there to Analyze Competitors, but these are all we need and use on a daily basis, or every single day we're working. |
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