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There are several Competitive Intelligence Professional Techniques Jeff West and myself use when attempting to decide which vertical or verticals we want to tap. And before we do, we like to evaluate what we're up against. Here are a few handy tricks we practice almost every day. Before we enter any vertical, we need to take a peek at 2-3 successful Organizations in that market and drill down and evaluate what we can find on them. Competitive Intelligence Tip #1 - Find Out How Big a Website Is When we want to evaluate how many pages a website is, we type the following command into google. For observance reasons lets say we're checking out IM Review Kings. So I'd type the site:www dot imreviewkings dot com command into Google. You'll end up viewing a result equivalent to this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Is Another Competitive Intelligence tip is to download the google PageRank Display Software. Google issues PR or PageRank, They give Organizations a Page Rank of anywhere from 0-9 depending on a myriad of different variables, such as age, how many back links a webpage has, how applicable and on-topic your website content is, etc.. Basically Page Rank is a substance of how considerable a site is to google. A webpage with a PR3 is acceptable, a PR4 is pretty darn good and a PR5 is mighty. Our main objective is to get our top 6 Organizations we own all a PR5 in about 3 years or so. It takes a myriad of work and requires some specialized acumen to do this, but it's doable. Another cool feature regarding the Google PageRank Toolbar is you'll evaluate a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you click this, you'll evaluate a small drop-down menu. One of the options I equivalent to to practice is the Cached Snapshot of Page Icon which will let me know if this page was cached, and if it was, it will tell me the last time this exact page was cached. Sometimes I'll practice this feature because I'll want to take one of my articles on my webpage and submit them to other article repositories for extra back links. But I don't want to submit any articles I use my own money for until google finds them on my site first. By using this feature I don't have to try to guess when I should submit these articles because this feature will tell me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Augment your Competitive Intelligence by making a visit to Market Leap to learn how many Back links any Website has and use a special tool called their Link Popularity Checker. It's much easier to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link for every unique website linking to you and Google is much more fickle on how they judge these links for possible admission into their search results. Try typing in 5-10 websites you've been wondering about for a while to get the gist of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to visit Compete Dot Com and enter a few differing Sites and compare the varied traffic and metrics from each of these websites you type in. You'll before long get the real deal and know more verbatim what you are up against. Competitive Intelligence Tip #4 - View Alexa Traffic Rankings Millions of people download the Quality Alexa Toolbar, and because they do this, you can easily realize where any Website ranks with reasonably good vigilence. They rank millions of Organizations and assign them any number, the lower the number the higher ranked the webpage is on Alexa. This is also considerable Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Old A Website Is This is very easy to learn. There are a myriad of different website locations, primarily Domain Registration Websites that make available to the public this free service but the one that we practice is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and click that. Just type in the website linking to you, and you'll be able to realize when the domain was originally registered. This definitely have some influence on Competitors because a relatively large part of Googles Quality score has to do with how long a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to watch on our Competitors is a software tool called SEO Elite by Brad Callen. To be honest, they make available to the public 8 differing features but we only use two on a regular basis, which more than pays for the special tool. Gladly there aren't any on-going fees connected with this software. We use the Analyze Backlinks feature as well as the Find Out Where Your Website is Ranked for a Particular Keyword feature. All you do is enter the keyword and the URL and which Organizations you want to learn, and finally choose the Search Engines you need it to search for, and SEO Elite will search the first 1,000 varied traffic and metrics in the SERP's and let you know where you rank on that keyword. This is very serious Competitive Intelligence Professional information that will allow us to rank on any KW we need. There are other software and solutions out there to Analyze Competitors, but these are all we need and use on a daily basis, or every day we're working. |
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