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There are many Competitive Intelligence Professionals techniques Jeff West and myself employ when trying to decide which market or markets we want to compete in. And before we do, we like to determine what we're up against. Here are a few select great tricks we use almost every single day we are working on Virtual Real Estate. Before we enter any market, we want to take a peek at 2-3 successful Organizations in that market and drill down and determine anything we can find on them. Competitive Intelligence Tip #1 - Find Out How Huge a Site Is When we want to determine how many pages a website has, we type the following command in google. For illustration purposes lets say we're checking out IM Review Kings. So I'd type the site:www dot imreviewkings dot com command into Google. You'll end up viewing something like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case it shows us as having 763 active pages included in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Site Has Another Competitive Intelligence tactic is to download the google PageRank Display Software. Google issues PR or PageRank, They give Organizations a Page Rank of anywhere from 0-9 depending on a plethora of different variables, such as how old a website is, how many back links a site has, how relevant and on-topic your webpage content is, etc.. Essentially Page Rank is a measure of how profound a site is to google. A site with a PR3 is acceptable, a PR4 is pretty darn good and a PR5 is strong. Our main objective is to get our top 6 Organizations we own all a PR5 within 3 years or so. It takes a ton of work and requires a degree of specialized skill to do this, but it's doable. Another cool feature regarding the Google PageRank Toolbar is you'll determine a small little black arrow that's pointing downward directly to the right of the image icon. If you roll your mouse over and click this, you'll determine a small drop-down menu. One of the options I like to use is the Cached Snapshot of Page Icon which will let me know if this page was cached, and if it was, it will tell me the last time this particular page was cached. Sometimes I'll use this feature because I'll want to take one of my articles on my site and submit them to other article repositories for extra back links. But I don't want to submit any articles I use my own money for until google finds them on my site first. By using this feature I don't have to wonder when I should submit these articles because this feature will report this to me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Site Has Develop your Competitive Intelligence by making a visit to Market Leap to discover how many Back links any Site has and use a special tool called their Link Popularity Checker. It's much easier to build back links by using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. The google search engine will only give you credit for one link for every unique domain and Google is much pickier on how they determine these links for possible admission into their search results. Practice typing in 5-10 sites you've been wondering about for a while to get the hang of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Site Gets All you have to do to figure out how much Website Traffic a Website receives each month is to visit Compete Dot Com and enter a few different URL's and compare the varied traffic and metrics from each of these. You'll immediately get the real deal and know more literally what you are up against which will make your marketing efforts a whole lot easier. Competitive Intelligence Tip #4 - View Alexa Traffic Rankings Millions of people download the Substantial Alexa Toolbar, and because they do this, you can easily discover where any Website ranks with reasonably good vigilence. They rank millions of Organizations and assign them each any number, the lower the figure the higher ranked the site is on Alexa. This is also considerable Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Many Years Old A Site Is This is really easy to discover. There are a ton of different website locations, mostly Domain Registration Websites that offer this no-cost service but the one that we use is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and roll your mouse over and click that. Just type in the domain, and you'll be able to discover when it was originally registered. This definitely have some influence on Competitors because a good breakdown of Googles Quality score has to do with how long a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to observe on our competition is a software tool called SEO Elite by Brad Callen. To be candid, they offer 8 different features but we only use two on a consistent basis, which more than pays for the special tool. Thankfully there aren't any recurring fees applicable with this software. We use the Analyze Backlinks feature as well as the Find Out Where Your Website is Ranked for a Particular Keyword feature. All you do is enter the keyword and the URL and which Organizations you want to discover, and lastly choose the Search Engines you want it to search for, and SEO Elite will search the first 1,000 varied traffic and metrics in the SERP's and let you know where you rank on that keyword. This is very serious Competitive Intelligence Professionals data that will allow us to compete on any KW we want. There are other software and solutions out there to Analyze Competitors, but these are all we need and use on a daily basis, or every single day we're working. |
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