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There are several Competitive Intelligence Report Techniques Jeff West and myself use when attempting to decide which vertical or markets we want to compete in. And before we do, we like to evaluate what we're up against. Here are a few select little tips we practice almost every day. Before we enter a vertical, we want to take a look at 2-3 triumphant Sites in that market and drill down and evaluate what we can find on them. Competitive Intelligence Tip #1 - Find Out How Huge a Website Is When we want to evaluate how many pages a website has, we type the following line into google. For illustration purposes lets hypothecate we're checking out IM Review Kings. So I'd input the site:www dot imreviewkings dot com line into Google. You'll end up seeing a result like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case study it shows us as having 763 active pages included in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Has Another Competitive Intelligence technique is to download the free google PageRank Display Software. Google issues PR or PageRank, They give Sites a Page Rank of anywhere from 0-9 depending on a myriad of different variables, such as how old a website is, how many back links a site has, how relevant and on-topic your webpage content is, etc.. In Reality Page Rank is a substance of how important a webpage is to google. A site with a PR3 is itching to become a player, a PR4 is pretty darn good and a PR5 is strong. Our goal is to get our top 6 Sites we own all a PR5 within 3 years or so. It takes a ton of work and requires some specialized insight to do this, but it's doable. Another cool feature regarding the Google PageRank Toolbar is you'll evaluate a small little black arrow that's pointing downward directly to the right of the image icon. If you click this, you'll evaluate a small drop-down menu. One of the options I like to practice is the Cached Snapshot of Page Icon which will let me realize if this webpage was cached, and if it was, it will tell me the last time this exact page was cached. Once in a while I'll practice this feature because I'll want to take one of my articles on my site and submit them to other article directories for additional back links. But I don't want to submit any articles I use my own money for until google finds them on my webpage first. By using this feature I don't have to try to guess when I should submit these articles since this feature will report this to me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Increase your Competitive Intelligence by making a visit to Market Leap to find how many Back links any Website has and use a tool called their Link Popularity Checker. It's much simpler to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link for every unique website linking to you and Google is much more fickle on how they judge these links for incidental inclusion. Try typing in 5-10 websites you've been wondering about for a little while to get the hang of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to go over and visit Compete Dot Com and enter a few differing Websites and compare the results from each of these websites you type in. You'll swiftly realize the real deal and know more verbatim what you are up against which will make your marketing efforts a whole lot easier. Competitive Intelligence Tip #4 - View Alexa Traffic Rankings Millions of people download the Quality Alexa Toolbar, and because they do this, you can easily find where any Website ranks with reasonably good vigilence. They rank millions of Sites and assign each one of them a number, the lower the score the higher ranked the site is on Alexa. This is also super Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Many Years Old A Website Is This is very easy to find. There are a ton of places, primarily Domain Registrars that make available to the public this no-cost service but the one that we practice is located at Network Solutions. Look toward the bottom of the page in the Resources Section for a WHOIS Search link and click that. Enter the website linking to you, and you'll be able to find when the domain was first registered. This does have some meaning on Competition because a relatively large part of Googles Quality score has to do with how long a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to observe on our competition is a software tool called SEO Elite by Brad Callen. To be perfectly frank, they make available to the public 8 differing features but we only use two on a regular basis, which more than pays for the tool. Luckily there aren't any monthly fees connected with this software. We use the Analyze Backlinks feature as well as the Find Out Where Your Website is Ranked for a Particular Keyword feature. All you do is enter the keyword and the URL and which Sites you want to find, and finally choose the Search Engines you want it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you realize where you rank on that keyword. This is very serious Competitive Intelligence Report data that will allow us to rank on any keyword we want. There are other different types of software and tools out there to Analyze Competitors, but these are all we need and use on a daily routine, or every day we're on the job. |
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