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There are quite a few Competitive Intelligence Resources Jeff West and myself employ when trying to decide which market or markets we want to compete in. And before we do, we like to determine what we're up against. Here are a few handy techniques we use almost every day we are working on Virtual Real Estate. Before we compete in any market, we need to take a peek at 2-3 unbeaten Sites in that market and drill down and determine what we can find on them. Competitive Intelligence Tip #1 - Find Out How Huge a Website Is When we want to determine how many pages a website has, we type the following command in google. For observance reasons lets say we're checking out IM Review Kings. So I'd type the site:www dot imreviewkings dot com command into Google. You'll end up seeing something equivalent to this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case it shows us as having 763 active pages included in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Has Another Competitive Intelligence tactic is to download the google PageRank Display Software. Google issues PR or PageRank, They give Sites a Page Rank of anywhere from 0-9 depending on a plethora of factors, such as how old a website is, how many back links a site has, how meaningful and on-topic your site content is, etc.. Basically Page Rank is a measure of how important a webpage is to google. A site with a PR3 is decent, a PR4 is pretty darn good and a PR5 is considerable. Our main objective is to get our top 6 Sites we own all a PR5 within 3 years or so. It takes a ton of work and requires some specialized skill to do this, but it's doable. Another cool component regarding the Google PageRank Toolbar is you'll determine a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you click this, you'll determine a small drop-down menu. One of the options I equivalent to to use is the Cached Snapshot of Page Icon which will let me understand if this webpage was cached, and if it was, it will tell me the last time this exact page was cached. Once in a while I'll use this component because I'll want to take one of my articles on my site and submit them to other article repositories for more back links. But I don't want to submit any articles I use my own money for until google discovers them on my webpage first. By using this component I don't have to try to guess when I should submit these articles since this component will report this to me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Develop your Competitive Intelligence by visiting Market Leap to discover how many Back links any Website has and use a tool called their Link Popularity Checker. It's much easier to build back links by using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link for every unique domain and Google is much pickier on how they arbitrate these links for incidental inclusion. Try typing in 5-10 sites you've been curious about for a little while to get the hang of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to check out Compete Dot Com and enter a few different Websites and compare the results from each of these. You'll immediately discover the real deal and know more precisely what you are up against. Competitive Intelligence Tip #4 - View Alexa Traffic and Website Rankings Millions of individuals use and implement the Free Alexa Toolbar, and because of this, you can now simply view where any Website ranks with reasonably good accuracy. They rank millions of Sites and assign each one of them any number, the lower the number the higher ranked the site is on Alexa. This is also superior Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Old A Website Is This is really easy to discover. There are a ton of places, mostly Domain Registrars that make available to the public this free service but the one that we use is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and click that. Enter the domain, and you'll be able to view when the domain was first registered. This does have some influence on Competition because a relatively large breakdown of Googles Quality score has to do with how long a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to spy on our Competitors is a software tool called SEO Elite by Brad Callen. To be candid, they make available to the public 8 different features but we only use two on a regular basis, which more than pays for the tool. Luckily there aren't any residual fees applicable with this software. We use the Analyze Backlinks component as well as the Find Out Where Your Website is Ranked for a Particular Keyword component. All you do is compete in the keyword and the URL and which Sites you want to discover, and lastly choose the Search Engines you need it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you understand where you rank on that keyword. This is very serious Competitive Intelligence Resources data that will allow us to rank on any KW we need. There are other software and tools out there to Analyze Competitors, but these are all we need and use on a daily routine, or every day we're on the job. |
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