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There are several Competitive Intelligence Review Dynamics Jeff West and myself use when trying to decide which market or verticals we want to tap. And before we do, we like to determine what we're up against. Here are a few select awesome techniques we practice almost every single day we are working on Virtual Real Estate. Before we compete in a market, we want to take a view at 2-3 triumphant Enterprises in that market and drill down and determine anything we can find on them. Competitive Intelligence Tip #1 - Find Out How Big a Website Is When we want to determine how many pages a website is, we type the following line in google. For illustration reasons lets hypothecate we're checking out IM Review Kings. So I'd type the site:www dot imreviewkings dot com line into Google. You'll end up viewing a result like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this scenario it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Is Another Competitive Intelligence tip is to download the google PageRank Display Software. Google issues PR or PageRank, They give Enterprises a Page Rank of anywhere from 0-9 depending on a myriad of different variables, such as age, how many back links a webpage has, how applicable and on-topic your site content is, etc.. Basically Page Rank is a substance of how profound a webpage is to google. A webpage with a PR3 is okay, a PR4 is pretty darn good and a PR5 is extreme. Our main objective is to get our top 6 Enterprises we own all a PR5 in about 3 years or so. It takes a myriad of work and requires some specialized acumen to do this, but it's doable. Another cool component regarding the Google PageRank Toolbar is you'll determine a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you click this, you'll determine a small drop-down menu. One of the options I like to practice is the Cached Snapshot of Page Icon which will let me realize if this webpage was cached, and if it was, it will tell me the last time this particular page was cached. Sometimes I'll practice this component because I'll want to take one of my articles on my webpage and submit them to other article directories for extra back links. But I don't want to submit any articles I pay for until google finds them on my webpage first. By using this component I don't have to wonder when I should submit these articles since this component will report this to me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Develop your Competitive Intelligence by making a visit to Market Leap to discover how many Back links any Website has and use a special tool called their Link Popularity Checker. It's much easier to build back links by using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. The google search engine will only give you credit for one link for every unique domain and Google is much pickier on how they judge these links for incidental admission into their search results. Try typing in 5-10 websites you've been wondering about for a little while to get the hang of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to go over and visit Compete Dot Com and enter a few differing Sites and compare the results from each of these websites you type in. You'll before long realize the real deal and know more precisely what you are up against which will make your marketing efforts a whole lot easier. Competitive Intelligence Tip #4 - View Alexa Traffic Rankings Millions of individuals download the Substantial Alexa Toolbar, and because they do this, you can now simply realize where any Website ranks with reasonably good precision. They rank millions of Enterprises and assign them a number, the lower the score the higher ranked the webpage is on Alexa. This is also considerable Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Aged A Website Is This is really easy to discover. There are a myriad of different website locations, primarily Domain Registration Websites that make available to the public this free service but the one that we practice is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and click that. Enter the domain, and you'll be able to realize when it was first registered. This definitely have some influence on Competition because a good breakdown of Googles Quality score has to do with how long a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to spy on our competition is a software tool called SEO Elite by Brad Callen. To be perfectly frank, they make available to the public 8 differing features but we only use two on a regular basis, which more than pays for the special tool. Thankfully there aren't any residual fees associated with this software. We use the Analyze Backlinks component as well as the Find Out Where Your Website is Ranked for a Particular Keyword component. All you do is compete in the keyword and the URL and which Enterprises you want to discover, and finally select the Search Engines you want it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you realize where you rank on that keyword. This is very serious Competitive Intelligence Review info that will allow us to compete on any KW we want. There are other different types of software and tools out there to Analyze Competitors, but these are all we need and use on a daily basis, or every single day we're working. |
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