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There are quite a few Competitive Intelligence Service Techniques Jeff West and myself employ when trying to decide which vertical or verticals we want to compete in. And before we do, we like to analyze what we're up against. Here are a few select secret tips we practice almost every day we are working on Virtual Real Estate. Before we enter a vertical, we want to take a view at 2-3 triumphant Sites in that market and drill down and analyze anything we can find on them. Competitive Intelligence Tip #1 - Find Out How Huge a Website Is When we want to analyze how many pages a website has, we type the following command in google. For illustration purposes lets say we're checking out IM Review Kings. So I'd input the site:www dot imreviewkings dot com command into Google. You'll end up seeing something like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case study it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Is Another Competitive Intelligence tip is to download the free google PageRank Display Software. Google issues PR or PageRank, They give Sites a Page Rank of anywhere from 0-9 depending on a myriad of factors, such as how old a website is, how many back links a site has, how meaningful and on-topic your website content is, etc.. Basically Page Rank is a measure of how profound a website is to google. A site with a PR3 is decent, a PR4 is pretty darn good and a PR5 is extreme. Our main objective is to get our top 6 Sites we own all a PR5 within 3 years or so. It takes a lot of work and requires a degree of specialized acumen to do this, but it's doable. Another cool ingredient regarding the Google PageRank Toolbar is you'll analyze a small little black arrow that's pointing downward directly to the right of the image icon. If you click this, you'll analyze a small drop-down menu. One of the options I like to practice is the Cached Snapshot of Page Icon which will let me understand if this webpage was cached, and if it was, it will tell me the last time this particular page was cached. Once in a while I'll practice this ingredient because I'll want to take one of my articles on my site and submit them to other article repositories for more back links. But I don't want to submit any articles I use my own money for until google discovers them on my website first. By using this ingredient I don't have to wonder when I should submit these articles because this ingredient will report this to me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Increase your Competitive Intelligence by making a visit to Market Leap to find how many Back links any Website has and use a tool called their Link Popularity Checker. It's much simpler to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link for every unique website linking to you and Google is much more fickle on how they arbitrate these links for incidental admission into their search results. Attempt typing in 5-10 sites you've been wondering about for a little while to get the hang of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to visit Compete Dot Com and enter a few various Websites and compare the results from each of these websites you type in. You'll immediately understand the real deal and know more precisely what you are up against. Competitive Intelligence Tip #4 - View Alexa Traffic Rankings Millions of individuals download the Worthy Alexa Toolbar, and because they do this, you can easily realize where any Website ranks with reasonably good precision. They rank millions of Sites and assign each one of them a number, the lower the figure the higher ranked the site is on Alexa. This is also super Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Aged A Website Is This is very easy to find. There are a lot of places, mostly Domain Registration Websites that make available to the public this no-cost service but the one that we practice is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and click that. Enter the website linking to you, and you'll be able to realize when the domain was first registered. That does have some reference on Competitors because a good part of Googles Quality score has to do with how many years a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to watch on our competition is a software tool called SEO Elite by Brad Callen. To be candid, they make available to the public 8 various features but we only use two on a regular basis, which more than pays for the tool. Luckily there aren't any residual fees applicable with this software. We use the Analyze Backlinks ingredient as well as the Find Out Where Your Website is Ranked for a Particular Keyword ingredient. All you do is enter the keyword and the URL and which Sites you want to find, and lastly select the Search Engines you want it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you understand where you rank on that keyword. This is very serious Competitive Intelligence Service information that will allow us to compete on any keyword we want. There are other software and tools out there to Analyze Competitors, but these are all we need and use on a daily routine, or every day we're on the job. |
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