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There are many Competitive Intelligence Software Methods Jeff West and myself use when trying to decide which market or verticals we want to tap. And before we do, we like to determine what we're up against. Here are a few great techniques we practice almost every day. Before we enter any market, we need to take a peek at 2-3 triumphant Websites in that market and drill down and determine anything we can find on them. Competitor Intelligence Tip #1 - Find Out How Huge a Site Is When we want to determine how many pages a website has, we type the following command into google. For observance purposes lets hypothecate we're checking out IM Review Kings. So I'd input the site:www dot imreviewkings dot com command into Google. You'll end up seeing something equivalent to this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Site Has Another Competitive Intelligence tactic is to download the google PageRank Display Software. Google issues PR or PageRank, They issue Websites a Page Rank of anywhere from 0-9 depending on many factors, such as how old a website is, how many back links a website has, how meaningful and on-topic your website content is, etc.. Essentially Page Rank is a substance of how profound a website is to google. A website with a PR3 is okay, a PR4 is pretty darn good and a PR5 is mighty. Our main objective is to get our top 6 Websites we own all a PR5 in about 3 years or so. It takes a myriad of work and requires some specialized skill to do this, but it's doable. Another cool component regarding the Google PageRank Toolbar is you'll determine a small little black arrow that's pointing downward directly to the right of the image icon. If you click this, you'll determine a small drop-down menu. One of the options I equivalent to to practice is the Cached Snapshot of Page Icon which will let me realize if this webpage was cached, and if it was, it will tell me the last time this exact page was cached. On occasion I'll practice this component because I'll want to take one of my articles on my website and submit them to other article repositories for extra back links. But I don't want to submit any articles I use my own money for until google discovers them on my website first. By using this component I don't have to wonder when I should submit these articles because this component will tell me. Competitor Intelligence Tip #2 - Find Out How Many Back links a Site Has Develop your Competitive Intelligence by making a visit to Market Leap to find how many Back links any Site has and use a special tool called their Link Popularity Checker. It's much simpler to build back links by using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. The google search engine will only give you credit for one link per unique domain and Google is much pickier on how they judge these links for possible admission into their search results. Try typing in 5-10 websites you've been wondering about for a little while to get the gist of it. Competitor Intelligence Tip #3 - Find Out How Much Traffic A Site Gets All you have to do to figure out how much Website Traffic a Website receives each month is to visit Compete Dot Com and enter a few different Websites and compare the results from each of these. You'll swiftly realize the real deal and know more verbatim what you are up against. Competitor Intelligence Tip #4 - View Alexa Traffic Rankings Millions of individuals use and implement the Valuable Alexa Toolbar, and because of this, you can now simply understand where any Website ranks with reasonably good vigilence. They rank millions of Websites and assign each one of them any number, the lower the number the higher ranked the website is on Alexa. This is also great Competitive Intelligence. Competitor Intelligence Tip #5 - Find Out How Many Years Old A Site Is This is really easy to find. There are a myriad of places, primarily Domain Registration Websites that offer this no-cost service but the one that we practice is located at Network Solutions. Look toward the bottom of the page in the Resources Section for a WHOIS Search link and click that. Just type in the domain, and you'll be able to understand when the domain was originally registered. This does have some meaning on Competition because a good part of Googles Quality score has to do with how many years a Website has been on the Internet. Competitor Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to spy on our competition is a software tool called SEO Elite by Brad Callen. To be honest, they offer 8 different features but we only use two on a consistent basis, which more than pays for the special tool. Luckily there aren't any on-going fees applicable with this software. We use the Analyze Backlinks component as well as the Find Out Where Your Website is Ranked for a Particular Keyword component. All you do is enter the keyword and the URL and which Websites you want to find, and lastly choose the Search Engines you need it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you realize where you rank on that keyword. This is very serious Competitive Intelligence Software information that will allow us to rank on any KW we need. There are other software and solutions out there to Analyze Competitors, but these are all we need and use on a daily basis, or every day we're on the job. |
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