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There are quite a few Competitive Intelligence Techniques Jeff West and myself study when trying to decide which market or verticals we want to tap. And before we do, we like to evaluate what we're up against. Here are a few secret tips we employ almost every single day. Before we compete in any market, we need to take a look at 2-3 prosperous Websites in that market and drill down and evaluate what we can find on them. Competitive Intelligence Tip #1 - Find Out How Huge a Site Is When we want to evaluate how many pages a website has, we type the following line into google. For illustration purposes lets hypothecate we're checking out IM Review Kings. So I'd input the site:www dot imreviewkings dot com line into Google. You'll end up viewing a result equivalent to this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case study it shows us as having 763 active pages included in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Site Is Another Competitive Intelligence tactic is to download the free google PageRank Display Software. Google issues PR or PageRank, They issue Websites a Page Rank of anywhere from 0-9 depending on a plethora of factors, such as how old a website is, how many back links a webpage has, how applicable and on-topic your webpage content is, etc.. Basically Page Rank is a measure of how considerable a site is to google. A webpage with a PR3 is decent, a PR4 is pretty darn good and a PR5 is extreme. Our goal is to get our top 6 Websites we own all a PR5 within 3 years or so. It takes a plethora of work and requires some specialized knowledge to do this, but it's doable. Another cool component regarding the Google PageRank Toolbar is you'll evaluate a small little black arrow that's pointing downward directly to the right of the image icon. If you click this, you'll evaluate a small drop-down menu. One of the options I equivalent to to employ is the Cached Snapshot of Page Icon which will let me understand if this webpage was cached, and if it was, it will tell me the last time this particular page was cached. Once in a while I'll employ this component because I'll want to take one of my articles on my webpage and submit them to other article repositories for more back links. But I don't want to submit any articles I use my own money for until google discovers them on my site first. By using this component I don't have to try to guess when I should submit these articles because this component will tell me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Site Has Increase your Competitive Intelligence by visiting Market Leap to find how many Back links any Site has and use a special tool called their Link Popularity Checker. It's much easier to build back links by using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link per unique domain and Google is much pickier on how they arbitrate these links for incidental admission into their search results. Try typing in 5-10 sites you've been wondering about for a little while to get the hang of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Site Gets All you have to do to figure out how much Website Traffic a Website receives each month is to visit Compete Dot Com and enter a few differing Websites and analzye the varied traffic and metrics from each of these websites you type in. You'll swiftly understand the real deal and know more literally what you are up against. Competitive Intelligence Tip #4 - View Alexa Traffic and Website Rankings Millions of individuals download the Free Alexa Toolbar, and because they do this, you can easily find where any Website ranks with reasonably good accuracy. They rank millions of Websites and issue them any number, the lower the score the higher ranked the webpage is on Alexa. This is also considerable Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Aged A Site Is This is very easy to find. There are a plethora of different website locations, primarily Domain Registrars that offer this free service but the one that we employ is located at Network Solutions. Look toward the bottom of the page in the Resources Section for a WHOIS Search link and click that. Simply type in the domain, and you'll be able to find when the domain was originally registered. This does have some bearing on Competitors because a good part of Googles Quality score has to do with how long a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to spy on our Competitors is a software tool called SEO Elite by Brad Callen. To be candid, they offer 8 differing features but we only use two on a consistent basis, which more than pays for the special tool. Gladly there aren't any monthly fees applicable with this software. We use the Analyze Backlinks component as well as the Find Out Where Your Website is Ranked for a Particular Keyword component. All you do is compete in the keyword and the URL and which Websites you want to find, and lastly select the Search Engines you need it to search for, and SEO Elite will search the first 1,000 varied traffic and metrics in the SERP's and let you understand where you rank on that keyword. This is very serious Competitive Intelligence Techniques that will allow us to compete on any KW we need. There are other different types of software and solutions out there to Analyze Competitors, but these are all we need and use on a daily basis, or every single day we're working. |
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