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There are quite a few Competitive Intelligence Tools Jeff West and myself employ when trying to decide which vertical or verticals we want to tap. And before we do, we like to analyze what we're up against. Here are a few select handy tricks we use almost every single day. Before we compete in any vertical, we want to take a view at 2-3 triumphant Companies in that market and drill down and analyze what we can find on them. Competitive Intelligence Tip #1 - Find Out How Huge a Website Is When we want to analyze how many pages a website has, we type the following command into google. For illustration purposes lets hypothecate we're checking out IM Review Kings. So I'd type the site:www dot imreviewkings dot com command into Google. You'll end up looking at something equivalent to this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Is Another Competitive Intelligence tip is to download the google PageRank Display Software. Google issues PR or PageRank, They issue Companies a Page Rank of anywhere from 0-9 depending on a plethora of different variables, such as how old a website is, how many back links a webpage has, how related and on-topic your webpage content is, etc.. Basically Page Rank is a substance of how considerable a webpage is to google. A webpage with a PR3 is acceptable, a PR4 is pretty darn good and a PR5 is extreme. Our goal is to get our top 6 Companies we own all a PR5 in about 3 years or so. It takes a multitude of work and requires some specialized knowledge to do this, but it's doable. Another cool ingredient regarding the Google PageRank Toolbar is you'll analyze a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you roll your mouse over and click this, you'll analyze a small drop-down menu. One of the options I equivalent to to use is the Cached Snapshot of Page Icon which will let me realize if this page was cached, and if it was, it will tell me the last time this exact page was cached. Sometimes I'll use this ingredient because I'll want to take one of my articles on my webpage and submit them to other article repositories for additional back links. But I don't want to submit any articles I pay for until google finds them on my webpage first. By using this ingredient I don't have to wonder when I should submit these articles because this ingredient will tell me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Augment your Competitive Intelligence by visiting Market Leap to find how many Back links any Website has and use a tool called their Link Popularity Checker. It's much simpler to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link for every unique website linking to you and Google is much more fickle on how they arbitrate these links for possible inclusion. Practice typing in 5-10 websites you've been curious about for a while to get the hang of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to check out Compete Dot Com and enter a few different Websites and compare the results from each of these. You'll swiftly discover the real deal and know more precisely what you are up against which will make your marketing efforts a whole lot easier. Competitive Intelligence Tip #4 - View Alexa Traffic and Website Rankings Millions of individuals use and implement the Worthy Alexa Toolbar, and because of this, you can now simply discover where any Website ranks with reasonably good accuracy. They rank millions of Companies and assign each one of them any number, the lower the number the higher ranked the webpage is on Alexa. This is also superior Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Aged A Website Is This is very easy to find. There are a multitude of places, mostly Domain Registration Websites that make available to the public this no-cost service but the one that we use is located at Network Solutions. Look toward the bottom of the page in the Resources Section for a WHOIS Search link and roll your mouse over and click that. Simply type in the website linking to you, and you'll be able to discover when it was originally registered. That does have some meaning on Competition because a good breakdown of Googles Quality score has to do with how long a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to observe on our Competitors is a software tool called SEO Elite by Brad Callen. To be honest, they make available to the public 8 different features but we only use two on a consistent basis, which more than pays for the tool. Gladly there aren't any on-going fees connected with this software. We use the Analyze Backlinks ingredient as well as the Find Out Where Your Website is Ranked for a Particular Keyword ingredient. All you do is compete in the keyword and the URL and which Companies you want to find, and lastly choose the Search Engines you want it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you realize where you rank on that keyword. This is very serious Competitive Intelligence Tools info that will allow us to compete on any keyword we want. There are other different types of software and solutions out there to Analyze Competitors, but these are all we need and use on a daily routine, or every single day we're on the job. |
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