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There are several Competitive Intelligence Training Dynamics Jeff West and myself study when attempting to decide which vertical or verticals we want to tap. And before we do, we like to determine what we're up against. Here are a few select secret tips we use almost every day we are working on Virtual Real Estate. Before we enter any vertical, we want to take a view at 2-3 triumphant Sites in that market and drill down and determine what we can find on them. Competitive Intelligence Tip #1 - Find Out How Large a Website Is When we want to determine how many pages a website has, we type the following command in google. For observance purposes lets say we're checking out IM Review Kings. So I'd input the site:www dot imreviewkings dot com command into Google. You'll end up viewing something like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case it shows us as having 763 active pages included in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Has Another Competitive Intelligence tactic is to download the free google PageRank Display Software. Google issues PR or PageRank, They issue Sites a Page Rank of anywhere from 0-9 depending on a variety of different variables, such as how old a website is, how many back links a site has, how relevant and on-topic your site content is, etc.. Essentially Page Rank is a measure of how important a site is to google. A site with a PR3 is acceptable, a PR4 is pretty darn good and a PR5 is strong. Our goal is to get our top 6 Sites we own all a PR5 within 3 years or so. It takes a myriad of work and requires some specialized skill to do this, but it's doable. Another cool element regarding the Google PageRank Toolbar is you'll determine a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you roll your mouse over and click this, you'll determine a small drop-down menu. One of the options I like to use is the Cached Snapshot of Page Icon which will let me understand if this page was cached, and if it was, it will tell me the last time this particular page was cached. Once in a while I'll use this element because I'll want to take one of my articles on my site and submit them to other article repositories for additional back links. But I don't want to submit any articles I pay for until google finds them on my site first. By using this element I don't have to wonder when I should submit these articles because this element will report this to me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Increase your Competitive Intelligence by making a visit to Market Leap to discover how many Back links any Website has and use a tool called their Link Popularity Checker. It's much simpler to build back links by using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link for every unique domain and Google is much more fickle on how they arbitrate these links for possible admission into their search results. Practice typing in 5-10 websites you've been wondering about for a little while to get the hang of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to go over and visit Compete Dot Com and enter a few various Websites and analzye the varied traffic and metrics from each of these websites you type in. You'll before long realize the real deal and know more precisely what you are up against. Competitive Intelligence Tip #4 - View Alexa Traffic Rankings Millions of individuals use and implement the Free Alexa Toolbar, and because of this, you can easily understand where any Website ranks with reasonably good accuracy. They rank millions of Sites and assign them each any number, the lower the number the higher ranked the site is on Alexa. This is also super Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Many Years Old A Website Is This is extremely easy to discover. There are a myriad of different website locations, primarily Domain Registration Websites that make available to the public this free service but the one that we use is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and roll your mouse over and click that. Just type in the domain, and you'll be able to understand when it was first registered. This does have some bearing on Competition because a good part of Googles Quality score has to do with how many years a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to spy on our competition is a software tool called SEO Elite by Brad Callen. To be honest, they make available to the public 8 various features but we only use two on a regular basis, which more than pays for the tool. Luckily there aren't any on-going fees associated with this software. We use the Analyze Backlinks element as well as the Find Out Where Your Website is Ranked for a Particular Keyword element. All you do is enter the keyword and the URL and which Sites you want to discover, and finally select the Search Engines you want it to search for, and SEO Elite will search the first 1,000 varied traffic and metrics in the SERP's and let you understand where you rank on that keyword. This is very serious Competitive Intelligence Training information that will allow us to rank on any KW we want. There are other software and tools out there to Analyze Competitors, but these are all we need and use on a daily basis, or every day we're working. |
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