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There are several Competitive Intelligence Web Report Techniques Jeff West and myself use when trying to decide which market or verticals we want to tap. And before we do, we like to see what we're up against. Here are a few little techniques we practice almost every day. Before we enter a market, we need to take a view at 2-3 successful Organizations in that market and drill down and see anything we can find on them. Competitive Intelligence Tip #1 - Find Out How Big a Website Is When we want to see how many pages a website has, we type the following line into google. For observance purposes lets hypothecate we're checking out IM Review Kings. So I'd type the site:www dot imreviewkings dot com line into Google. You'll end up looking at something equivalent to this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this scenario it shows us as having 763 active pages included in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Is Another Competitive Intelligence technique is to download the free google PageRank Display Software. Google issues PR or PageRank, They give Organizations a Page Rank of anywhere from 0-9 depending on a myriad of different variables, such as age, how many back links a webpage has, how meaningful and on-topic your site content is, etc.. In Reality Page Rank is a substance of how profound a webpage is to google. A webpage with a PR3 is itching to become a player, a PR4 is pretty darn good and a PR5 is strong. Our goal is to get our top 6 Organizations we own all a PR5 in about 3 years or so. It takes a lot of work and requires a degree of specialized skill to do this, but it's doable. Another cool element regarding the Google PageRank Toolbar is you'll see a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you roll your mouse over and click this, you'll see a small drop-down menu. One of the options I equivalent to to practice is the Cached Snapshot of Page Icon which will let me realize if this webpage was cached, and if it was, it will tell me the last time this particular page was cached. Once in a while I'll practice this element because I'll want to take one of my articles on my webpage and submit them to other article repositories for extra back links. But I don't want to submit any articles I use my own money for until google finds them on my webpage first. By using this element I don't have to wonder when I should submit these articles because this element will tell me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Augment your Competitive Intelligence by making a visit to Market Leap to realize how many Back links any Website has and use a tool called their Link Popularity Checker. It's much simpler to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. The google search engine will only give you credit for one link per unique domain and Google is much more fickle on how they arbitrate these links for possible admission into their search results. Practice typing in 5-10 websites you've been curious about for a while to get the gist of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to go over and visit Compete Dot Com and enter a few other URL's and analzye the results from each of these websites you type in. You'll before long get the real deal and know more literally what you are up against which will make your marketing efforts a whole lot easier. Competitive Intelligence Tip #4 - View Alexa Traffic Rankings Millions of individuals download the Quality Alexa Toolbar, and because they do this, you can now simply view where any Website ranks with reasonably good vigilence. They rank millions of Organizations and issue each one of them a number, the lower the figure the higher ranked the webpage is on Alexa. This is also considerable Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Aged A Website Is This is extremely easy to realize. There are a lot of places, mostly Domain Registration Websites that make available to the public this free service but the one that we practice is located at Network Solutions. Look toward the bottom of the page in the Resources Section for a WHOIS Search link and roll your mouse over and click that. Simply type in the domain, and you'll be able to view when the domain was first registered. That definitely have some influence on Competition because a relatively large breakdown of Googles Quality score has to do with how long a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to watch on our competition is a software tool called SEO Elite by Brad Callen. To be honest, they make available to the public 8 other features but we only use two on a regular basis, which more than pays for the tool. Thankfully there aren't any on-going fees attached with this software. We use the Analyze Backlinks element as well as the Find Out Where Your Website is Ranked for a Particular Keyword element. All you do is enter the keyword and the URL and which Organizations you want to realize, and lastly choose the Search Engines you need it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you realize where you rank on that keyword. This is very serious Competitive Intelligence Web Report information that will allow us to rank on any KW we need. There are other different types of software and solutions out there to Analyze Competitors, but these are all we need and use on a daily basis, or every day we're on the job. |
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