|
There are several Competitive Market Intelligence Methods Jeff West and myself study when attempting to decide which vertical or markets we want to compete in. And before we do, we like to see what we're up against. Here are a few select handy tricks we practice almost every single day. Before we enter any vertical, we want to take a view at 2-3 prosperous Companies in that market and drill down and see what we can find on them. Competitor Intelligence Tip #1 - Find Out How Huge a Site Is When we want to see how many pages a website is, we type the following command in google. For illustration reasons lets hypothecate we're checking out IM Review Kings. So I'd type the site:www dot imreviewkings dot com command into Google. You'll end up viewing a result equivalent to this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Site Is Another Competitive Intelligence trick is to download the google PageRank Display Software. Google issues PR or PageRank, They give Companies a Page Rank of anywhere from 0-9 depending on a variety of factors, such as how old a website is, how many back links a site has, how related and on-topic your site content is, etc.. Essentially Page Rank is a measure of how important a webpage is to google. A site with a PR3 is okay, a PR4 is pretty darn good and a PR5 is considerable. Our main objective is to get our top 6 Companies we own all a PR5 within 3 years or so. It takes a plethora of work and requires some specialized skill to do this, but it's doable. Another cool component regarding the Google PageRank Toolbar is you'll see a small little black arrow that's pointing downward directly to the right of the image icon. If you roll your mouse over and click this, you'll see a small drop-down menu. One of the options I equivalent to to practice is the Cached Snapshot of Page Icon which will let me know if this page was cached, and if it was, it will tell me the last time this particular page was cached. Sometimes I'll practice this component because I'll want to take one of my articles on my site and submit them to other article repositories for more back links. But I don't want to submit any articles I pay for until google discovers them on my webpage first. By using this component I don't have to wonder when I should submit these articles because this component will tell me. Competitor Intelligence Tip #2 - Find Out How Many Back links a Site Has Develop your Competitive Intelligence by making a visit to Market Leap to discover how many Back links any Site has and use a special tool called their Link Popularity Checker. It's much simpler to build back links by using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link for every unique website linking to you and Google is much pickier on how they judge these links for incidental inclusion. Attempt typing in 5-10 sites you've been curious about for a little while to get the gist of it. Competitor Intelligence Tip #3 - Find Out How Much Traffic A Site Gets All you have to do to figure out how much Website Traffic a Website receives each month is to visit Compete Dot Com and enter a few differing Websites and compare the varied traffic and metrics from each of these. You'll before long understand the real deal and know more precisely what you are up against which will make your marketing efforts a whole lot easier. Competitor Intelligence Tip #4 - View Alexa Traffic and Website Rankings Millions of individuals download the Free Alexa Toolbar, and because of this, you can now simply find where any Website ranks with reasonably good accuracy. They rank millions of Companies and assign them any number, the lower the score the higher ranked the site is on Alexa. This is also superior Competitive Intelligence. Competitor Intelligence Tip #5 - Find Out How Many Years Old A Site Is This is very easy to discover. There are a plethora of places, primarily Domain Registrars that offer this no-cost service but the one that we practice is located at Network Solutions. Look toward the bottom of the page in the Resources Section for a WHOIS Search link and roll your mouse over and click that. Simply type in the website linking to you, and you'll be able to find when it was originally registered. That does have some reference on Competition because a good part of Googles Quality score has to do with how many years a Website has been on the Internet. Competitor Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to spy on our competitors is a software tool called SEO Elite by Brad Callen. To be candid, they offer 8 differing features but we only use two on a consistent basis, which more than pays for the special tool. Thankfully there aren't any monthly fees attached with this software. We use the Analyze Backlinks component as well as the Find Out Where Your Website is Ranked for a Particular Keyword component. All you do is enter the keyword and the URL and which Companies you want to discover, and finally select the Search Engines you want it to search for, and SEO Elite will search the first 1,000 varied traffic and metrics in the SERP's and let you know where you rank on that keyword. This is very serious Competitive Market Intelligence information that will allow us to compete on any KW we want. There are other software and tools out there to Analyze Competitors, but these are all we need and use on a daily basis, or every single day we're on the job. |
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
First Alert on TOP Internet Marketing Programs! Discover the Real Deal Before Joining any Internet Marketing or Affiliate
Program.
http://www.WhoIsBrianAndJeff.com |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Interent Marketing Reviews | BookMark Us! | Print This Page |
|
||||||
