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There are quite a few Free Competitive Intelligence Methods Jeff West and myself employ when trying to decide which vertical or markets we want to compete in. And before we do, we like to determine what we're up against. Here are a few select little tips we use almost every day. Before we enter any vertical, we want to take a view at 2-3 prosperous Websites in that market and drill down and determine what we can find on them. Competitive Intelligence Tip #1 - Find Out How Huge a Website Is When we want to determine how many pages a website has, we type the following command into google. For illustration purposes lets say we're checking out IM Review Kings. So I'd type the site:www dot imreviewkings dot com command into Google. You'll end up looking at a result like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case study it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Has Another Competitive Intelligence tip is to download the google PageRank Display Software. Google issues PR or PageRank, They issue Websites a Page Rank of anywhere from 0-9 depending on a myriad of different variables, such as age, how many back links a website has, how applicable and on-topic your website content is, etc.. Basically Page Rank is a substance of how considerable a website is to google. A website with a PR3 is decent, a PR4 is pretty darn good and a PR5 is strong. Our goal is to get our top 6 Websites we own all a PR5 within 3 years or so. It takes a myriad of work and requires some specialized insight to do this, but it's doable. Another cool element regarding the Google PageRank Toolbar is you'll determine a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you roll your mouse over and click this, you'll determine a small drop-down menu. One of the options I like to use is the Cached Snapshot of Page Icon which will let me understand if this page was cached, and if it was, it will tell me the last time this particular page was cached. Once in a while I'll use this element because I'll want to take one of my articles on my website and submit them to other article repositories for extra back links. But I don't want to submit any articles I pay for until google finds them on my website first. By using this element I don't have to try to guess when I should submit these articles because this element will tell me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Increase your Competitive Intelligence by making a visit to Market Leap to discover how many Back links any Website has and use a tool called their Link Popularity Checker. It's much simpler to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link for every unique website linking to you and Google is much pickier on how they arbitrate these links for possible admission into their search results. Practice typing in 5-10 sites you've been curious about for a little while to get the gist of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to go over and visit Compete Dot Com and enter a few different URL's and analzye the varied traffic and metrics from each of these websites you type in. You'll quickly discover the real deal and know more verbatim what you are up against which will make your marketing efforts a whole lot easier. Competitive Intelligence Tip #4 - View Alexa Traffic and Website Rankings Millions of folks use and implement the Worthy Alexa Toolbar, and because of this, you can easily view where any Website ranks with reasonably good accuracy. They rank millions of Websites and issue them any number, the lower the number the higher ranked the website is on Alexa. This is also super Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Many Years Old A Website Is This is very easy to discover. There are a myriad of places, primarily Domain Registration Websites that offer this no-cost service but the one that we use is located at Network Solutions. Look toward the bottom of the page in the Resources Section for a WHOIS Search link and roll your mouse over and click that. Simply type in the website linking to you, and you'll be able to view when it was first registered. This does have some influence on Competitors because a relatively large part of Googles Quality score has to do with how long a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to observe on our Competitors is a software tool called SEO Elite by Brad Callen. To be perfectly frank, they offer 8 different features but we only use two on a regular basis, which more than pays for the tool. Luckily there aren't any monthly fees connected with this software. We use the Analyze Backlinks element as well as the Find Out Where Your Website is Ranked for a Particular Keyword element. All you do is enter the keyword and the URL and which Websites you want to discover, and lastly select the Search Engines you want it to search for, and SEO Elite will search the first 1,000 varied traffic and metrics in the SERP's and let you understand where you rank on that keyword. This is very serious Free Competitive Intelligence data that will allow us to compete on any keyword we want. There are other different types of software and solutions out there to Analyze Competitors, but these are all we need and use on a daily basis, or every day we're working. |
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