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There are several Online Competitive Intelligence Methods Jeff West and myself employ when trying to decide which market or markets we want to tap. And before we do, we like to analyze what we're up against. Here are a few great techniques we use almost every day. Before we compete in a market, we want to take a look at 2-3 triumphant Companies in that market and drill down and analyze anything we can find on them. Competitive Intelligence Tip #1 - Find Out How Large a Website Is When we want to analyze how many pages a website has, we type the following command into google. For observance reasons lets say we're checking out IM Review Kings. So I'd input the site:www dot imreviewkings dot com command into Google. You'll end up viewing a result like this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Website Has Another Competitive Intelligence tip is to download the google PageRank Display Software. Google issues PR or PageRank, They issue Companies a Page Rank of anywhere from 0-9 depending on many different variables, such as how old a website is, how many back links a site has, how meaningful and on-topic your webpage content is, etc.. Basically Page Rank is a measure of how important a site is to google. A site with a PR3 is acceptable, a PR4 is pretty darn good and a PR5 is strong. Our goal is to get our top 6 Companies we own all a PR5 in about 3 years or so. It takes a ton of work and requires a degree of specialized insight to do this, but it's doable. Another cool component regarding the Google PageRank Toolbar is you'll analyze a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you roll your mouse over and click this, you'll analyze a small drop-down menu. One of the options I like to use is the Cached Snapshot of Page Icon which will let me realize if this webpage was cached, and if it was, it will tell me the last time this exact page was cached. On occasion I'll use this component because I'll want to take one of my articles on my site and submit them to other article repositories for more back links. But I don't want to submit any articles I pay for until google finds them on my site first. By using this component I don't have to wonder when I should submit these articles because this component will tell me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Website Has Increase your Competitive Intelligence by visiting Market Leap to realize how many Back links any Website has and use a special tool called their Link Popularity Checker. It's much simpler to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. The google search engine will only give you credit for one link for every unique website linking to you and Google is much more fickle on how they arbitrate these links for incidental inclusion. Attempt typing in 5-10 sites you've been curious about for a while to get the hang of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Website Gets All you have to do to figure out how much Website Traffic a Website receives each month is to visit Compete Dot Com and enter a few different URL's and analzye the results from each of these websites you type in. You'll immediately understand the real deal and know more precisely what you are up against which will make your marketing efforts a whole lot easier. Competitive Intelligence Tip #4 - View Alexa Traffic and Website Rankings Millions of people download the Worthy Alexa Toolbar, and because they do this, you can now simply find where any Website ranks with reasonably good vigilence. They rank millions of Companies and issue each one of them a number, the lower the score the higher ranked the site is on Alexa. This is also great Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Aged A Website Is This is really easy to realize. There are a ton of places, primarily Domain Registrars that offer this free service but the one that we use is located at Network Solutions. Look toward the bottom of the page in the Resources Section for a WHOIS Search link and roll your mouse over and click that. Just type in the website linking to you, and you'll be able to find when the domain was originally registered. That definitely have some bearing on Competition because a relatively large part of Googles Quality score has to do with how many years a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to spy on our Competitors is a software tool called SEO Elite by Brad Callen. To be perfectly frank, they offer 8 different features but we only use two on a consistent basis, which more than pays for the special tool. Gladly there aren't any on-going fees applicable with this software. We use the Analyze Backlinks component as well as the Find Out Where Your Website is Ranked for a Particular Keyword component. All you do is compete in the keyword and the URL and which Companies you want to realize, and finally choose the Search Engines you want it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you realize where you rank on that keyword. This is very serious Online Competitive Intelligence information that will allow us to rank on any keyword we want. There are other different types of software and solutions out there to Analyze Competitors, but these are all we need and use on a daily basis, or every day we're working. |
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