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There are many Using Competitive Intelligence tips Jeff West and myself employ when attempting to decide which vertical or verticals we want to tap. And before we do, we like to evaluate what we're up against. Here are a few great tricks we practice almost every day we are working on Virtual Real Estate. Before we compete in any vertical, we want to take a look at 2-3 victorious Organizations in that market and drill down and evaluate what we can find on them. Competitive Intelligence Tip #1 - Find Out How Big a Site Is When we want to evaluate how many pages a website is, we type the following line into google. For observance purposes lets hypothecate we're checking out IM Review Kings. So I'd input the site:www dot imreviewkings dot com line into Google. You'll end up viewing something equivalent to this: Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds) In this case study it shows us as having 763 active pages included in the SERP's, or Search Engine Results Pages. Find Out What Google Page Rank a Site Has Another Competitive Intelligence trick is to download the free google PageRank Display Software. Google issues PR or PageRank, They issue Organizations a Page Rank of anywhere from 0-9 depending on many factors, such as how old a website is, how many back links a website has, how relevant and on-topic your webpage content is, etc.. Essentially Page Rank is a measure of how important a site is to google. A website with a PR3 is decent, a PR4 is pretty darn good and a PR5 is strong. Our main objective is to get our top 6 Organizations we own all a PR5 within 3 years or so. It takes a lot of work and requires some specialized acumen to do this, but it's doable. Another cool component regarding the Google PageRank Toolbar is you'll evaluate a miniscule little black arrow that's pointing downward directly to the right of the image icon. If you roll your mouse over and click this, you'll evaluate a small drop-down menu. One of the options I equivalent to to practice is the Cached Snapshot of Page Icon which will let me know if this page was cached, and if it was, it will tell me the last time this exact page was cached. Sometimes I'll practice this component because I'll want to take one of my articles on my website and submit them to other article directories for more back links. But I don't want to submit any articles I pay for until google discovers them on my site first. By using this component I don't have to try to guess when I should submit these articles since this component will report this to me. Competitive Intelligence Tip #2 - Find Out How Many Back links a Site Has Develop your Competitive Intelligence by visiting Market Leap to find how many Back links any Site has and use a tool called their Link Popularity Checker. It's much simpler to build back links using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. The google search engine will only give you credit for one link for every unique website linking to you and Google is much pickier on how they arbitrate these links for incidental admission into their search results. Practice typing in 5-10 websites you've been curious about for a while to get the hang of it. Competitive Intelligence Tip #3 - Find Out How Much Traffic A Site Gets All you have to do to figure out how much Website Traffic a Website receives each month is to go over and visit Compete Dot Com and enter a few different Websites and analzye the results from each of these websites you type in. You'll before long understand the real deal and know more literally what you are up against. Competitive Intelligence Tip #4 - View Alexa Traffic and Website Rankings Millions of folks download the Substantial Alexa Toolbar, and because of this, you can easily understand where any Website ranks with reasonably good accuracy. They rank millions of Organizations and assign them each any number, the lower the number the higher ranked the website is on Alexa. This is also considerable Competitive Intelligence. Competitive Intelligence Tip #5 - Find Out How Old A Site Is This is very easy to find. There are a lot of different website locations, mostly Domain Registrars that offer this no-cost service but the one that we practice is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and roll your mouse over and click that. Just type in the website linking to you, and you'll be able to understand when the domain was first registered. That definitely have some bearing on Competitors because a relatively large part of Googles Quality score has to do with how many years a Website has been on the Internet. Competitive Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite The other tool we use to spy on our Competitors is a software tool called SEO Elite by Brad Callen. To be honest, they offer 8 different features but we only use two on a regular basis, which more than pays for the tool. Gladly there aren't any recurring fees applicable with this software. We use the Analyze Backlinks component as well as the Find Out Where Your Website is Ranked for a Particular Keyword component. All you do is compete in the keyword and the URL and which Organizations you want to find, and finally choose the Search Engines you want it to search for, and SEO Elite will search the first 1,000 results in the SERP's and let you know where you rank on that keyword. This is very serious Using Competitive Intelligence information that will allow us to rank on any KW we want. There are other different types of software and tools out there to Analyze Competitors, but these are all we need and use on a daily routine, or every day we're working. |
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